Pleasure for all.

Passionfruit is an all-embracing sensuality store that puts pleasure first. The sex-positive boutique is a destination for adult products, education and accessories based in Melbourne, Australia.

From the bustle of Fitzroy’s Brunswick Street, Passionfruit creates a safe, non-judgmental space where all are welcome to explore and further their pleasure practice through connection, creativity and curiosity.

Prioritise play with lovers, others and the self, supported by a curated selection of pleasure toys, workshops and erotic essentials.

“We imagine a future where everyone can answer the question, ‘What do you like in bed?’ with confidence and clarity; where sexual curiosity and playfulness are validated and explored – and investing in pleasure products is as essential as nurturing our health and wellbeing.”

- Michelle Temminghoff, Passionfruit Founder.

An intimate inventory.

Passionfruit's premium collection of products includes lingerie, hosiery and accessories to complement the most voluptuous or petite of pleasure-seekers. Luxury labels include Hopeless Lingerie, Bordelle, Studio Pia, La Fille d'O and Fraulein Kink.

For those with darker desires, Passionfruit offers a selection of BDSM accessories including the finest silk and velvet blindfolds as well as the most decadent harnesses, leather paddles, crops and floggers. Passionfruit’s lubricants, candles, massage oils and barriers cater to a range of preferences and play-styles, treating pleasure-seekers to the very best in intimate accessories and essentials. 

Thoughtfully chosen to foster connection, explore and enhance your pleasure practice with Passionfruit’s range of adult toys from brands like Lelo, Fun Factory, Iroha, JeJoue, Doxy, We-Vibe, NJoy, Tenga and Tantus.

Reinventing the sex shop.

In 1988, Passionfruit founder Michelle Temminghoff wanted to reinvent the sex store and create a safe space where people were invited to feel positive about their sexuality. Working closely with the community for over 25 years, Passionfruit seeks to educate and empower people to be their most intimate, validated and playful selves. Today, the sensuality store is a place where sexual health, education and advice is amplified, not censored or banished to the backstreets of industrial suburbia. What religion, politics and modern culture has tried to distort or dilute, Passionfruit cultivates, clarifies and celebrates. 

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